By choosing a specialization track, students can tailor their education to meet their career goals and interests. A Master of Science in Business Analytics degree offers a variety of specializations, including marketing analytics, human resource analytics, and operations analytics.
Marketing Analytics
Analyzing, managing, and measuring market performance is the focus of marketing analytics. To improve returns on investment (ROI), it is oriented at optimizing effectiveness via optimization. Its goal is to uncover information about consumer preferences and pertinent market trends. A master’s degree in marketing analysis is becoming more and more about data. Brand creation, ad campaigns, and marketing tactics are evaluated using sophisticated data analysis tools.
In this specialization, students will take subjects covering topics like marketing management, customer data analysis, relationship marketing, statistical modeling for business, marketing of new products, e-marketing, marketing of services, programming for marketing analytics, marketing models, pricing policies, and social media analytics, among others.
Graduates of this master’s program work in consulting businesses, market research groups, and marketing teams across a range of sectors. They could be employed in roles such as consumer behavior analyst, market research analyst, digital marketing analyst, demand generation analyst, marketing operations analyst, and so on.
Operations Analytics
This specialization includes data mining and collecting that may be utilized to get an understanding of the obstacles obstructing a business’s expansion. Getting a clear understanding of corporate processes and consumer interactions is one of operations analytics’ main goals.
Students who choose this specialization will be able to take courses covering topics such as supply chain analysis and design, modeling, and optimization of business processes, global operations strategies, risk management, decision making, operations design, the role of information systems in operations, process designing, and six-sigma procedures.
Additionally, they can have the chance to go deeper into the study of certain business operations, such as energy and health systems. Business intelligence, user experience analytics, information technology security and management, and management of technological innovation are a few of the popular courses from related fields.
Graduates with a master’s degree in operations analytics can work as performance analysts, data analysts, business management analysts, operations support analysts, and analysts for finance and investments.
Human Resource Analytics
The use of data analysis and statistical approaches to human resource management (HRM) operations and data is known as human resource analytics, often referred to as HR analytics or people analytics. Compiling, evaluating, and interpreting workforce and employee data is essential to improve organizational performance and make well-informed decisions.
HR analytics makes use of an assortment of data sources, including employee surveys, performance reviews, HRIS (Human Resource Information Systems), recruiting data, demographic data, and more. HR practitioners may learn more about workforce trends, employee behavior, performance drivers, and variables influencing employee engagement and retention by investigating these data sets.
Human resource analytics specialists might work as HR analysts, people analytics specialists, or HR data scientists, among other positions.
Top 5 Job Opportunities for Business Analytics Students
- Business Analyst
- Data Analyst
- Market Research Analyst
- Quantitative Analyst
- Data Scientist
